Entry-level 4-inch industrial Zebra at 8 ips — the bridge between desktop and full industrial throughput.
Most printer pages just tell you what a printer does. Here's the honest version: when this machine is the right choice, when it's fine, and when you should look at something else. We sell a lot of these for a reason, but the reason is not "every office."
The entry-level industrial Zebra most small operations actually need. The ZT231 prints 4-inch labels at 8 ips, weighs 23 pounds, and costs around $1,200 — half the ZT411 and three times faster than a desktop ZD621. Color touchscreen, Bluetooth 4.2, USB, and Ethernet standard. Honest regret: at 8 ips it's slower than the mid-range ZT411, so growth into 5,000+ labels-per-day volumes will outrun it within 2 years.
Small-office shipping rooms, regional distributors, and growing 3PLs use it as the bridge between desktop printers and full industrial throughput.
| Print technology | Label/Receipt |
|---|---|
| Print speed (mono) | Up to 8 pages per minute |
| Print speed (color) | Up to 0 pages per minute |
| Duplex printing | Single-sided (Simplex) |
| Print resolution | Up to 300 × 300 dpi |
| Copy & Scan | |
| Capability | Monochrome Label/Receipt |
| Duplex copy / scan | Single-sided (Simplex) |
| Scanner type | |
| Scan resolution (optical) | Up to 300 × 300 dpi |
| Scan destinations | |
| Paper | |
| Paper capacity | 0 sheets |
| Paper size | |
| Recommended monthly volume | 10000 pages |
| Max monthly duty cycle | |
| Connectivity | |
| Display | 4.3 inches |
| Physical & power | |
| Form factor | Label |
| Usage class | Small Office |
| Manufacturer | Zebra |
| Model | |
Three ways to get this printer, each priced to match how you actually use it. Most small offices lease because toner and maintenance are bundled. If you know what you need, buy outright. If you already own one, just reorder supplies.
Final lease rate depends on term length, credit profile, and bundled supplies. Outright purchase and supplies pricing varies with bundled warranty, install packages, and order volume. Request a quote for exact pricing.
ZT231 Industrial 4-inch Wide Standard in original Zebra packaging. Label form factor, roughly 17 x 9.5 x 11 inches
Includes a high-capacity starter supply, giving you about 3 to 6 months of use before you have to think about your next order.
Zebra quick-start card, power cord, USB cable (use Wi-Fi or Ethernet for multi-user), and a link to driver downloads.
Book a 20-minute setup call with our team. We'll walk through network config, driver install, and first print. No extra cost, no sales pitch.
The #1 question we get on this printer is "which toner do I buy?" Short answer: you have two cartridge options and a drum. Standard yield TN830 covers roughly 1,200 pages. High yield TN830XL covers roughly 4,500 pages and is the better value for most offices. Pick XL unless you print very little.
The drum unit (DR810) is separate and usually lasts 15,000 to 30,000 pages before it needs replacing. At a typical small office volume, expect to change it once every 2 to 4 years.
If you lease this printer through us, toner and drum are included. You never pay for supplies separately. That's usually the better deal once you add up real costs over 3 years.
Standard-yield toner
About 1,200 pages · fits all L2700 / L2750 / L2759 series
High-yield toner BEST VALUE
About 4,500 pages · recommended for most offices
Drum unit
15,000–30,000 pages · replace every 2–4 years · separate from toner
Verified means the customer bought this exact model from us. We don't publish paid or incentivized reviews.
Small sample size, high signal. The 3 verified reviewers picked this model to replace older inkjets or aging Zebra machines. Common threads in the feedback:
Five reviews is a small sample. Want to see hundreds of reviews across our whole catalog? We have a 5.0 average on Google across 1,240+ reviews and an A+ BBB rating. Linked below.
If this model isn't quite right, here are the printers most often compared. Faster, color-capable, or floor-standing commercial options for higher volume.
Tell us how you want to pay (outright, lease, or supplies only) and what volume you run. You'll get a line-item quote back within one business day, from a specialist who actually works on these machines, not a general sales rep.
The questions we get asked most often on this model. If yours isn't here, call (888) 574-5120 and get an answer in about 30 seconds.
Request a free, no-obligation quote on the ZT231 Industrial 4-inch Wide Standard. Lease, buy outright, or just order supplies. Quote in your inbox within one business day. Or call and talk to a specialist right now.
